Parab Publications

Strategic Management Unveiled: Unleashing Your Leadership Potential

Dr. S. Krithika, Dr Manjunatha M K, Dr. S. Ramesh Babu, Dr. Shantanu Saha and Dr. Vinaya Naik

FORMAT:

Paperback and e-book

ISBN

978-81-19585-33-5

DOI

doi.org/10.5281/zenodo.11109176

PAGES

216 pages

PRICE

Rs. 1000/- ($80)

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About The Authors

Dr. S. Krithika, holds MBA (Human Resource), MCOM., M.PHIL., PG Diploma in Computer Applications and PhD in Commerce. She has cleared UGC SLET examination conducted by Bharathiyar University in 2012. She is currently working as Assistant Professor in Cimmerce Department in Madura College Madurai. She has more than 16 years of experience in Academics. She has published two books titled ''Entrepreneurship Development' and 'Business Environment ' with ISBN number. She has presented her Researvh papers in National and International conferences. She has also published her papers in Scorpus and UGC Care journals.

Dr. Manjunatha M.K., is working as Assistant Professor in the Department of Management Studies at Visvesvaraya Technological University (VTU) Centre for Post Graduate Studies Mysuru Karnataka. He has done his graduation from University of Mysore. Post Graduation and Doctor of Philosophy (PhD) in Management from Visvesvaraya Technological University Belagavi Karnataka. He has over one decades of teaching experience in the areas of Quantitative methods in business, Business statistics, Human resource management and Financial management and extensively published paper both National and International refereed Journals.

Dr. S. Ramesh Babu, MBA, MHRM, PGDAgM, M.Phil., Ph.D. is currently serving as Associate Professor at Department of MBA, Business School, Koneru Lakshmaiah Education Foundation (Deemed to be University), Vaddeshwaram, Guntur DT, Andhra Pradesh, India. He has 20 years of teaching experience coupled with research. He presented good number of papers at National and International seminars/conferences organised by reputed organizations like IIM-Kozhikode (IIMK), Mudra Institute of Communications-Ahmadabad (MICA), National Institute of Rural Development (NIRD), University of Hyderabad (UOH) etc. and sponsored by UGC, ICSSR, and AICTE etc.; and published research articles in reputed national and international journals. To his credit, he has a UGC funded research project on “Exploring Marketing Opportunities for Handicrafts with the Emerging Trends in Retailing- with special reference to Kalamkari Fabrics in Krishna District, Andhra Pradesh”. He delivered lectures and chaired sessions at various training, development, orientation programmes etc on subject matters. His areas of interests in teaching and research are Marketing, Retailing Management, and Services Marketing.

Dr. Shantanu Saha, currently serves as an Assistant Professor at the Ramcharan School of Leadership, Dr. Vishwanath Karad MIT World Peace University in Pune. Previously, he held positions at Mittal School of Business, Lovely Professional University, Phagwara, Punjab, and PSIT, Kanpur. His academic journey includes earning a Ph.D. from the Indian Institute of Technology, Dhanbad, and receiving the UGC-Junior Research Fellowship in 2012. Dr. Saha has made significant contributions to the field of social marketing, with his research published in reputable national and international journals such as Emerald, Elsevier, Sage, and Inderscience, listed in SCI/Scopus. He actively engages in book/article reviews for publishers like Springer, Elsevier, and Inderscience. As a Google Professor and a certified Digital Marketing practitioner, Dr. Saha has led multiple teams in the Google Nonprofit Marketing Immersion (NMI). His achievements include winning the Best Paper Award in the DSIR Govt. of India Sponsored Conference 2024 organized by MIT WPU Pune. Additionally, research papers co-authored by him received the Best Paper Award at the sixth Global Leadership Research Conference in 2021, held at Amity Business School in Noida. Dr. Saha's primary research interests encompass Consumer Behavior, Branding, Social Psychology, Tourism, and Entrepreneurship.

Dr. Vinaya Naik, Management and Commerce Educator

Accomplished PhD from Mumbai University in Commerce and Master in Commerce (M.com) in Management with 12+ years of experience in Department of Management Studies

Associated with Kandivali Education Society's B K Shroff College of Arts & M H Shroff College of Commerce. Autonomous College situated in Kandivali (W) as Assistant Professor in Department of Management Studies since 2022. Earlier was working with Ismail Yusuf College, Jogeshwari (W) and Patkar Varde College. Goregaon (W) from 2010 to 2022.

Participated & Presented Research Papers In 10 Plus Conferences and attended online webinars and online Faculty Development Programs.

With Positive Attitude and Willingness to Learn, My focus is on Teaching Learning Pedagogy which will benefit the students in a manner focusing on classroom management at the need of the hour.

CORE SKILLS & SUBJECTS:
• Strategy Management
• Business Communications
• Advertising
• Strategic Marketing Management
• Soft Skills Trainer



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