Dr. Shantanu Saha, currently serves as an Assistant Professor at the Ramcharan School of Leadership, Dr. Vishwanath Karad MIT World Peace University in Pune. Previously, he held positions at Mittal School of Business, Lovely Professional University, Phagwara, Punjab, and PSIT, Kanpur. His academic journey includes earning a Ph.D. from the Indian Institute of Technology, Dhanbad, and receiving the UGC-Junior Research Fellowship in 2012. Dr. Saha has made significant contributions to the field of social marketing, with his research published in reputable national and international journals such as Emerald, Elsevier, Sage, and Inderscience, listed in SCI/Scopus. He actively engages in book/article reviews for publishers like Springer, Elsevier, and Inderscience. As a Google Professor and a certified Digital Marketing practitioner, Dr. Saha has led multiple teams in the Google Nonprofit Marketing Immersion (NMI). His achievements include winning the Best Paper Award in the DSIR Govt. of India Sponsored Conference 2024 organized by MIT WPU Pune. Additionally, research papers co-authored by him received the Best Paper Award at the sixth Global Leadership Research Conference in 2021, held at Amity Business School in Noida. Dr. Saha's primary research interests encompass Consumer Behavior, Branding, Social Psychology, Tourism, and Entrepreneurship.