Parab Publications

Integrated Strategies: Unifying Marketing Management and Human Resources

Dr. Kavita Tiwari, Dr. Amandeep Nahar, Dr. Juan José Varela Tembra, Dr. Sumita Joshi and Dr Brototi Sanjay Mistri

FORMAT:

Paperback and e-book

ISBN

978-81-19585-66-3

DOI

doi.org/10.5281/zenodo.12752439

PAGES

124 pages

PRICE

Rs. 1000/- ($80)

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About The Authors

Dr. Kavita Tiwari, A Beacon of Excellence in Education, Research & Training.

In the realm of academia and education, there exist luminaries whose dedication and commitment to shaping the minds of future leaders leave an indelible mark. Dr. Kavita Tiwari, an accomplished senior scholar and globally distinguished educationist, stands as a shining example of such a luminary. With over 15 years of experience in teaching, training, academic counseling, and research, her journey has been nothing short of remarkable. Currently, she holds the prestigious positions of Program Manager and Faculty of Marketing (Senior Grade) at the School of Business, Manipal Academy of Higher Education, located in Dubai International Academic City, Dubai, UAE.

Educational Prowess
Dr. Kavita Tiwari's educational journey is a testament to her commitment to excellence. She holds an Associate Fellow of Higher Education Academy (AFHEA) from Stirling University, a PhD in Brand Management from the NAAC-accredited Institute of Management Studies at Devi Ahilya Vishwavidyalaya, India, and an MBA from the Institute of Professional Studies, affiliated with the same university. Her pursuit of knowledge also led her to acquire a Six Sigma Qualification from Fanatic Quality Academy, India, and a Diploma in Computer Application from DAVV, India.

A Distinguished Career
Dr. Kavita Tiwari's illustrious career has taken her across renowned institutions, both nationally and internationally. Currently serving as the Program Manager and Faculty of Marketing (Senior Grade) at the School of Business, Manipal Academy of Higher Education in Dubai, UAE, she continues to inspire students with her wealth of knowledge and experience.

Her academic journey has included positions at institutions such as the University of Stirling, UK, Birla Institute of Technology, IPS Academy-IBMR and Maharaja Ranjit Singh College-Indore, Kothari Institute & Kautilya Academy, to name just a few. Her dedication extended beyond the classroom as she served as the Management Representative (Quality Head - ISO) at the Asian Institute of Communication & Research (AICAR) in Mumbai and contributed to curriculum design and academic excellence at various institutions affiliated with DAVV, Indore.

Awards and Accolades
Dr. Kavita Tiwari's journey is adorned with accolades such as the Excellence in Corporate - Best Educationist Award in 2023 and the Distinguished Educator Award (Female) in 2020. Her outstanding contributions have also earned her recognition with awards like the Global Distinguished Teacher Award in 2017 and the Best Research Paper Award in 2016.

As a session chair and keynote speaker at numerous national and international conferences, Dr. Tiwari's influence extends far beyond the confines of the classroom. Her passion for education and research continues to inspire countless individuals, leaving an enduring legacy in the world of academia.

Dr. Amandeep Nahar, is an Associate Professor in the Department of Commerce at Sri Aurobindo College (Evening), University of Delhi. He has teaching experience more than 18 years. He has contributed several articles and research papers in the National and International Journals of repute in the areas of Management, Organisational Behaviour and Human Resource Management.

Dr. Juan José Varela Tembra, holds a PhD in Applied Linguistics (University of Murcia), an MA in Education Management and Human Resources (University of A Coruña). Since 2002 he has taught English language and literature at the Theological Institute in Santiago de Compostela. He has been a visiting researcher at the University of Ljubljana (2009) and at the University of Reading (2008). His research interests lie in the fields of cultural issues, existential competence, and management strategies.

Dr. Sumita Joshi, has more than eighteen years of teaching experience. She holds degrees from Savitribai Phule Pune University in M. Com., B. Ed., SET (Commerce), MBA (Marketing), and Ph. D. in Banking and Finance. Since 2010, she has been a part of the MIT Group of Institutions, and at MIT World Peace University in Pune, she is a faculty member at Ramcharan School of Leadership. Apart from authoring around ten research articles, Dr. Sumita has participated in various national and international conferences, workshops, seminars, and FDPs. Dr. Sumita Joshi is a certified trainer of Business Simulation – Market Place, USA. She has been appointed as an Expert member of the Board of Studies at St. Mira’s College for Girls, Pune, and Indira College of Commerce, Pune. She has partially developed the MOOC Course titled “Fundamentals of Financial Management” the initiative of the Human Resource Development, Government of India under the National Mission on Education through Information and Communication Technology (NME-ICT). She is the recipient of the “Best Innovations Teachers Award “and “Manager of the Event Award”. As a Team Leader in World-Class Universities since 2011, Dr. Sumita has vast experience and exposure in over 25 international study abroad programs. Additionally, she has successfully completed the "Hands Across the Water" joint international project, which was started by Proctor and Gamble (P&G), USA, in collaboration with students from MITWPU -SOM UG and The University of Tennessee, Knoxville, USA. Dr. Sumita's primary research interests areas are Customer Satisfaction, Bank Marketing, Services Marketing and Tourism.

Dr. Brototi Sanjay Mistri, Ph.D. Doctorate /MBA HRM/ M. Com /IRDA Licentiate/IIT Course Certified /All India Accredited Management Teacher/ 18 Years of Working Experience in Service, Manufacturing and Academics, more than 15 Research Papers Published in UGC –Care Journal in ABDC Journal & in Scopus Journal.

Corporate Work Experience: 5 years

Achievement: Rewarded with best excellence certificate for performance


About The Book

With its innovative approach to organisational success, "Integrated Strategies: Unifying Marketing Management and Human Resources" explores the mutually beneficial interaction between marketing management and human resources. This in-depth manual explains how coordinating HR and marketing efforts may increase productivity, foster a more engaged workforce, and spur overall corporate expansion. The book provides actionable ideas on merging marketing and HR strategies to develop a unified company culture, increase brand reputation, and attract top personnel. It does this by drawing on real- world examples and cutting-edge research.

This book offers a road map for companies looking to maximise their influence and optimize their resources, from using marketing strategies for staff recruitment and retention to leveraging HR practices to assist marketing goals. Whether you're a seasoned business executive or a novice to management, "Integrated Strategies" provides insightful viewpoints and useful advice for turning your company into a cohesive force in the contemporary business world.



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