Parab Publications

The Digital Marketer's Handbook: Strategies for Mastery

Dr Parbin Sultana, Ahmad Ali AlZubi, Sudheer Choudari, Manjunatha D and Dr. Srijib Shankar Jha

FORMAT:

Paperback and e-book

ISBN

978-81-19585-82-3

DOI

doi.org/10.5281/zenodo.13167543

PAGES

159 pages

PRICE

Rs. 1000/- ($80)

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About The Authors

Dr. Parbin Sultana, She has expertise in the field of Quantitative Techniques, Operations and Production Management, Research Methodology, Mathematical Statistics, Bio-Statistics, Demography and Data Analytics (ML & AI). She has more than 16 years of experience in the field of teaching and served as Controller of Examination & Admission at University of Science & Technology Meghalaya for 3 years. She has published articles & Research Papers both in national as well as international journals which include in UGC CARE, Peer Review, web of Science and SCOPUS Indexed journals. She has been presenting research papers at various national & international seminars & conferences and also remained as chairperson of technical sessions. Also, she has conducted national workshops on Data Analysis and on Research Methodology. Three books have been edited by her. She was awarded Shuvom Saikia Memorial award for securing first class first position in M.Sc Previous Examination (in Statistics) of Guwahati University and also pursued Advanced Programme in Data sciences from Indian Institute of Management Calcutta. She has produced four Ph.D. Scholars and presently she is guiding eight numbers of research scholars. She is delivering lectures on various socio-economic problems faced by women on different platforms.

Ahmad Ali AlZubi, is a full Professor at Computer Science Department, King Saud University, Saudi Arabia. He obtained his PhD from National Technical University of Ukraine (NTUU) in Computer Networks Engineering in 1999. His current research interests include but not limited to Computer Networks, Grid Computing, Cloud Computing, AI, Machine learning and Deep Learning and their applications in various fields, and services automation. He has also gained valuable industry experience, having worked as a consultant and a member of the Saudi National Team for E-Government in Saudi Arabia. He has author a book title Heart Disease Prediction Using Machine Learning having ISBN: 978-81-19477-42-5

Mr. Sudheer Choudari, Completed his MBA (Finance) in 2018 from Andhra University and M.E (Structural Engineering) in 2011 from Andhra University College of Engineering, Andhra University, Visakhapatnam, Andhra Pradesh, India. He is Currently working as Assistant Professor and Engineer, Department of Civil Engineering, School of Engineering and Technology, Centurion University of Technology and Management, Vizianagaram, Andhra Pradesh. He is not only an good Academician but also a good Administrator.

He is having an Teaching Experience of 10 Years and Industry Experience of 2 Years. He published several research papers in Multidisciplinary areas indexed in Scopus, UGC, Pubmed. He published 2 Indian Design Patents also.

Dr. Manjunatha D, is with the Department of Electronics, Tumkur University, Tumkur. He has more than 25 years of teaching experience. He has authored 5 books in electronics. His areas of interest include programming language, Microcontroller and applications, sensors, sensor networks and communication technology

Dr. Srijib Shankar Jha, is a proficient academician, researcher, and author with more than two decades of expertise in industry, education, and training. He holds a PhD and a Master's degree in management, as well as certifications from Google on Data Analytics, UGCNET, IATA (Foundation), and an executive program in data science from IIM Lucknow. He is currently employed at the Faculty of Management Studies at MARWADI University in Gujrat, India, as an Associate Professor. His areas of research interest include ecotourism, sustainable development, and the application of data science in the travel and aviation industries. He is a member of several professional associations and reviewer of reputed international journal. He has published numerous research papers in reputed journals and conferences and organized various seminars, workshops, FDPs, and MDPs.


About The Book

Your indispensable resource for information in the field of digital marketing is "The Digital Marketer's Handbook: Strategies for Mastery". This book is ideal for both novice and seasoned marketers because it simplifies difficult ideas into manageable tactics. It offers helpful guidance and doable actions to help you succeed, covering a wide range of issues from data analytics and content development to SEO and social media marketing. This manual provides you with the resources and knowledge required to succeed in the digital age, whether your goal is to improve your marketing abilities or your company's online visibility.



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