Parab Publications

Media Dynamics: Bridging Journalism, Mass Communication, and Effective Management

Dr. Molly Chaturvedi, Dr. Gautam Kumar, Mohit Sharma and Dr. Pinky Dutta

FORMAT:

Paperback and e-book

ISBN

978-81-19585-88-5

DOI

doi.org/10.5281/zenodo.10406814

PAGES

139 pages

PRICE

Rs. 1000/- ($80)

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About The Authors

Dr. Molly Chaturvedi, has completed a PhD in the domain of Marketing from KL University, Vijayawada, Andhra Pradesh. She has received special appreciation from UGC and the Hon’ble VC of the University for completing PhD and the required Scopus publications, within 3 years of enrolling in the programme, where her thesis contributions were widely appreciated. She has an extensive 13 years of experience in teaching Postgraduate and Undergraduate students, also possess a varied experience of conducting Faculty development programme, MDP’s, workshops (Faculty and students), industrial visits, guest lectures. She has attended 8 National level workshop and FDP’s organised by the Central universities, Ministry of Education, Government of India. She has to her credit 25 research articles and 2 case studies published in National and International journals including Scopus, ABDC journals. She also has authored chapters in Central university books, have successfully designed MOOC for the E-pathshala and received highest grade by the Ministry of Education. She is also a guest editor for the ABDC journal “World journal of Management and Economics". https://wesro.org/.

She has been the resource person for moderating Ministry of Education events on NAAC, NEP-2020, NBA in coordination with JNTU and Osmania University, also serves in the board of examiner for two catholic institutions in Hyderabad.

Dr. Gautam Kumar, a distinguished professional with over 16 years in journalism and mass communication, brings a wealth of knowledge and experience. He is an IIT Bombay alumnus with a PhD in Mass Communication and a specialization in media laws from NALSAR. His extensive career encompasses impactful roles in academia, print, electronic, and digital journalism.

Currently, as the Principal of the Royal Ashoka Institute Of Journalism and Mass Communication, Patna, affiliated with Aryabhatta Knowledge University, Gautam plays a crucial role in mentoring the next generation of media professionals. He has also shared his expertise through workshops for various government bodies, including the CRPF.

In addition to his academic and professional pursuits, Gautam leads as the President of the Ski and Snowboard Association of Bihar and is a lifetime member of the All India Media Association. His diverse contributions extend to research journals and magazines, where his work is frequently featured. As Editor-in-Chief of the educational magazine 'The Campus Life Reporter', he continues to influence and shape the educational and journalistic landscape.

Mohit Sharma, a distinguished doctoral scholar at the Institute of Management Studies and Research, Maharshi Dayanand University, Rohtak, embodies a compelling synthesis of academic excellence, social dedication, and prolific contributions to published works. Under the astute guidance of Prof. Rishi Chaudhry and Prof. Raj Kumar, (IMSAR). Mohit’s Ph.D. pursuits delve into the intricate examination of the “Impact of Core Brand Image on Branding of Brand Extensions,” with a specialized focus on the dynamic FMCG sector. Acknowledged for his scholarly achievements, Mohit holds the esteemed UGC NET qualification thrice, coupled with distinguished Junior Research Fellowship in management. His intellectual footprint graces the pages of prestigious global journals such as Scopus, Web of Science, and the UGC CARE list, illustrating an unwavering commitment to producing impactful and high-quality research. Beyond the academic arena, Mohit actively champions societal upliftment, contributing as a dedicated National Service Scheme (NSS) volunteer. This commitment to community welfare resonates seamlessly with his outstanding academic track record, consistently securing top positions in various examinations, showcasing an unwavering commitment to academic excellence. Mohit’s influence extends beyond university confines, as he actively participates in national and international research conferences, presenting thought-provoking papers. Moreover, his proactive role in organizing research conferences and workshops underscores a broader commitment to fostering research growth and societal well-being. Notably, Mohit has made significant contributions to published works, having authored various book chapters in renowned publications and conferences. In the intricate tapestry of academia and social responsibility, Mohit Sharma emerges as an exceptional scholar whose brilliance transcends research papers, enriching both the academic and societal landscapes. ‎

Dr Pinky Dutta, is a highly accomplished individual in the fields of academia, clinical practice, and public speaking, boasting an impressive career that impacts over a period of more than 13 years. In her ability as an Associate Professor at the Garden City University, her extensive knowledge and skills are evident across multiple domains, encompassing curriculum creation, classroom education, and research work. She embarked on her journey of excellence after successfully obtaining her Master Degree from Rajiv Gandhi University of Health Sciences in 2009. Her contributions to the sector have had a substantial influence, owing to her involvement in collaborations between corporate entities and government agencies on a national scale. Dr. Dutta has guided post graduate students in various research projects and theses, wrote quality articles in professional publications and presented talks at national and international conferences. She has also spoken at prominent national and international conferences as a keynote speaker.


About The Book

Media Dynamics: Bridging Journalism, Mass Communication, and Effective Management" is a collaborative masterpiece authored by a team of four seasoned professionals at the forefront of media innovation. This ground-breaking book navigates the intricate intersection of journalism, mass communication, and efficient management, offering a comprehensive exploration of the evolving landscape in the digital age. Drawing on their diverse expertise, the authors seamlessly weave together insights on media trends, technological advancements, and strategic management practices.

This dynamic collaboration unveils a holistic perspective on media dynamics, emphasizing the symbiotic relationship between journalistic integrity, effective communication strategies, and proficient management. From the challenges of the 24/7 news cycle to the opportunities presented by emerging technologies, the book serves as a guide for media professionals, scholars, and aspiring leaders. "Media Dynamics" is not merely a book; it is a roadmap for navigating the complexities of modern media, ensuring its readers are well-equipped to thrive in this ever-evolving industry.



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