Mohit Sharma, a distinguished doctoral scholar at the Institute of Management Studies and Research, Maharshi Dayanand University, Rohtak, embodies a compelling synthesis of academic excellence, social dedication, and prolific contributions to published works. Under the astute guidance of Prof. Rishi Chaudhry and Prof. Raj Kumar, (IMSAR). Mohit’s Ph.D. pursuits delve into the intricate examination of the “Impact of Core Brand Image on Branding of Brand Extensions,” with a specialized focus on the dynamic FMCG sector. Acknowledged for his scholarly achievements, Mohit holds the esteemed UGC NET qualification thrice, coupled with distinguished Junior Research Fellowship in management. His intellectual footprint graces the pages of prestigious global journals such as Scopus, Web of Science, and the UGC CARE list, illustrating an unwavering commitment to producing impactful and high-quality research. Beyond the academic arena, Mohit actively champions societal upliftment, contributing as a dedicated National Service Scheme (NSS) volunteer. This commitment to community welfare resonates seamlessly with his outstanding academic track record, consistently securing top positions in various examinations, showcasing an unwavering commitment to academic excellence. Mohit’s influence extends beyond university confines, as he actively participates in national and international research conferences, presenting thought-provoking papers. Moreover, his proactive role in organizing research conferences and workshops underscores a broader commitment to fostering research growth and societal well-being. Notably, Mohit has made significant contributions to published works, having authored various book chapters in renowned publications and conferences. In the intricate tapestry of academia and social responsibility, Mohit Sharma emerges as an exceptional scholar whose brilliance transcends research papers, enriching both the academic and societal landscapes.