Parab Publications

Becoming an Expert in Strategic Communication: A Guide for Business Leaders

Dr. Utpala Das, Ms Namrata Singh, Raul G. Moldez and Mr. Kotteswaran. D

FORMAT:

Paperback and e-book

ISBN

978-81-19585-50-2

DOI

doi.org/10.5281/zenodo.10665370

PAGES

108 pages

PRICE

Rs. 1000/- ($80)

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About The Authors

Dr. Utpala Das Saxena, an Associate Professor at MRIIRS, has over 15 years of teaching experience. She holds a PhD in Management from Nagpur University and postgraduate degrees in HR Management and English Literature from Ranchi University.

Recognized early in her career for academic excellence, she received an award from Akhil Bharatiya Vidyarthi Parishad for securing the top rank in her 12th-grade examinations.

As an assistant professor at GVAIET, she earned the prestigious "Best Teacher Award" and later led the Students' Council at Acharya Institutions. She hosted the Sri Sri National Youth Festival, earning the Young Achiever Award in 2016 from the Indo Global Chamber of Commerce, Industries, and Agriculture in Goa.

Specializing in Business Communication, Dr. Utpala has impacted learners in corporate sectors, educational institutions, and beauty pageants in Mumbai. She authored "Communication Skills for Budding Managers."

Namrata Singh, is currently working as an Assistant Professor in NIET College which is an autonomous institute affiliated to AKTU University, Lucknow. She has done MBA with Marketing and Finance from AKTU University and PGDM with HR and Marketing from AICTE, having 8+ years of experience in the field of corporate as well as in academics and urrently Pursuing PhD in field of marketing.

Raul G. Moldez, is the Assistant Secretary to the Sanggunian in the City of Cagayan de Oro, Philippines. He earned his Bachelor of Arts in English (Cum Laude) from Liceo de Cagayan, master’s degree in Public Administration from University of Bohol, PhD in Educational Administration and Supervision from Cagayan de Oro College-Phinma Education Network, Doctor in Public Administration from Cebu Technological University and a Post Doctorate in Strategic Management and Leadership from Philippine Christian University.

Aside from working in the Sanggunian, he also finds time to write fiction and poetry, some of which have appeared in The Sunday Times, Panorama, Philippines Free Press, Philippines Graphic, Homelife, Sunstar Weekend, Mantis, Gutter 25 and Bisaya, among other publications.

He had been a fellow to the 4th Iligan National Writers Workshop, the 2nd Panagsugat: UP Mindanao-UP Visayas Creative Writing Workshop and the 37th and 53rd editions of the University of the Philippines (UP) National Writers Workshop and a member of the Philippine Center for International PEN (Poets, Playwrights, Essayists and Novelists).

He is the author of two collections of poetry, A Day in a Poet’s Life and Other Poems and Mga Taho Gikan sa Akong Uniberso.

He has won awards in the writing competitions sponsored by Bathalad-Mindanao, Bathalad-Cebu, Davao Writers Guild, Gov. Gwen Garcia Literary Contest, Homelife Poetry Contest, among other writing contests.

He is a journalist, editor of Peryodiko Mindanao and an adjunct professor at the Graduate School of Cagayan de Oro College-Phinma Education Network.

Mr. Kotteswaran, has been associated with Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology's School of Management since July 2017. He completed his Master of Business Administration in June 2014 from Anna University and is currently pursuing his doctorate at Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology. Between June 2014 and June 2017, he worked at various institutions and service organizations.

He has published research papers in a number of reputable journals, including three articles in Scopus-indexed journals, one in ABDC, one in a UGC-CARE-listed journal, and six in peer-reviewed journals. He has completed a short-term course at IIT Kharagpur sponsored by AICTE QIP, as well as a career enhancement course at IIT Kharagpur offered through NPTEL.

He is a member of the Commerce and Management Association (CMA) as well as IFERP. He chaired sessions organized by various educational institutions throughout Tamil Nadu. Vision Excellence Chennai has certified him as a Six Sigma White Belt. He was named "Best Faculty 2023" by the Tamil Thaai Foundation. He has taken part in, coordinated and assisted with a variety of programs at the college and university levels, including conferences, webinars, and cultural events. He worked for department advancement in a variety of settings, including NAAC coordination, student development and career growth, admission, placement, and so on.


About The Book

"Becoming an Expert in Strategic Communication: A Guide for Business Leaders" is a comprehensive resource designed to empower leaders with the knowledge, skills, and strategies necessary to leverage communication as a strategic asset in today's dynamic business landscape.

This book offers a holistic exploration of strategic communication, covering key topics such as crafting compelling narratives, harnessing digital channels, managing crises, and building stakeholder relationships.

This comprehensive guide, titled Becoming an Expert in Strategic Communication: A Guide for Business Leaders, is structured into three insightful parts to equip readers with the essential skills for effective business communication.

Part I: Foundations of Effective Business Communication

This foundational section of the book focuses on laying the groundwork for effective business communication. The chapter on The Power of Words in Business explores the impact of language and rhetoric on business outcomes. Understanding Your Audience provides insights into tailoring communication strategies to different stakeholders. Building Communication Skills offers practical advice on honing essential communication abilities, and The Basics of Business Communication Channels delves into the various mediums through which effective communication can be achieved.

Part II: Mastering Different Communication Scenarios

This section delves into specific scenarios that business leaders commonly encounter. Writing Persuasive Business Messages equips readers with the skills needed to craft compelling and influential messages. Leading Effective Meetings and Presentations guides orchestrating impactful gatherings. Navigating Difficult Conversations offers strategies for managing challenging dialogues, and Communicating in a Globalized World addresses the complexities of intercultural communication and the challenges presented by globalization.

Part III: Advanced Communication Strategies for Business Success

The final part of the book introduces advanced communication strategies essential for achieving success in the business realm. Personal Branding and Storytelling explores the role of personal narratives in professional success. Crisis Communication and Public Relations equip leaders to manage communication during challenging times. Leading with Communication Excellence emphasizes the integral role of communication in effective leadership, and The Future of Business Communication anticipates and discusses emerging trends and technologies shaping the future landscape of communication in the business world. Becoming an Expert in Strategic Communication serves as an invaluable resource for business leaders seeking to enhance their communication prowess and navigate the complexities of today's dynamic business environment.



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