Dr. Abhishek Subhash Deokule is an experienced higher academician Faculty of Marketing with more than a decade of experience in teaching and research. He completed his Bachelor’s in Engineering and MBA in Marketing from University of Mumbai and a coveted Ph.D. in Marketing Management from Department of Management Sciences affiliated to Savitribai Phule Pune University. He has also cleared the UGC- NET examination. His areas of interest are Online Impulse Buying, Neuromarketing and Customer Engagement. He has published numerous research papers in journals of repute.